Triton Nutrition is a nutrition supplement start up delivering superior, high quality products that allow its customers to perform at their best and crush their goals. The trident symbol represents the three pillars the company is founded on: strength, courage, and respect aligning with the realms of the mind, body, and spirit. Triton Nutrition was created to bring intuitive habits to the supplement and training culture.
At Triton Nutrition, my role was the brand designer. For the client, I created multiple logo concepts varying in type, illustration and color. After three rounds of logo concepts, I refined the final logo design and created the brand guideline kit. This includes a primary and secondary logo, typography, colors, and social media icons for the brand to be used across product packaging and web design.