![](https://freight.cargo.site/t/original/i/36c5052b9531f8d70fbfa56bc2dd1413315852054c6382f8b16751fae742c566/10.jpg)
COMBINED BY ALANNA
2022
Brand Designer
Brand Designer
Combined by Alanna is a food combining company focused on a plant based diet. For their website and social, Combined by Alanna needed a new and refreshing logo and color scheme.
Designed in Illustrator and prepared for presentation in Figma, this page highlights the multiple rounds involved in narrowing down a professional branding process.
Designed in Illustrator and prepared for presentation in Figma, this page highlights the multiple rounds involved in narrowing down a professional branding process.
ROUND 1
![](https://freight.cargo.site/t/original/i/bd59e4bcd1dc517fcf41eb33287e8b9c95f2be9e49fbd693f5047a37a5e24dd4/4.jpg)
Round 1 was researching Combined by Alanna’s competitors and taking a fresh and fun approach to food combining. The client wanted to switch up the aesthetic to a more fun/playful vibe incorporating color and secondary elements, so in this round we presented four potential logos.
![](https://freight.cargo.site/t/original/i/80617217cdcdcb2b6627f3682640636f670d9a156bda1038d9d66f98d29b18e9/7.jpg)
![](https://freight.cargo.site/t/original/i/1d6755103e2b618d3683e1b0ba0cde90addd4aa7b6ddac8419cf86ea70d38a1c/10.jpg)
![](https://freight.cargo.site/t/original/i/76ed1e21139b6eb73b8a940172e5a179f35442b4394e80a0afdb162980527c01/13.jpg)
ROUND 2
![](https://freight.cargo.site/t/original/i/d7e5d46c37862a83e2b71dcef4ca3e5db36055eec82857d09d8c981322386011/4.jpg)
Round 2 consisted of getting feedback from the client and narrowing down logo options, coming up with three new concepts and variations. Creating a primary and secondary logo combined with a fresh color palette was a primary focus in this round.
![](https://freight.cargo.site/t/original/i/40a052719acf5dffc51c8e042cc79b6f5ca930edda52357cb2edd3c1662c944d/7.jpg)
![](https://freight.cargo.site/t/original/i/4c1a6d5e5160887105f180f61238580442ee114af0844f4de43558d25abb1bbc/10.jpg)