Combined by Alanna

Brand  Designer

Combined by Alanna is a food combining company focused on a plant based diet. For their website and social, Combined by Alanna needed a new and refreshing logo and color scheme.

Designed in Illustrator and prepared for presentation in Figma, this page highlights the multiple rounds involved in narrowing down a professional branding process. 


Round 1 was researching Combined by Alanna’s competitors and taking a fresh and fun approach to food combining. The client wanted to switch up the aesthetic to a more fun/playful vibe incorporating color and secondary elements, so in this round we presented four potential logos.


Round 2 consisted of getting feedback from the client and narrowing down logo options, coming up with three new concepts and variations. Creating a primary and secondary logo combined with a fresh color palette was a primary focus in this round.