CALIROSA

2022
Advertising Campaign Designer
CALIROSA is an inspired spin on traditional tequila - a fusion of Mexican spirit and California style captured in three exquisite tequilas.

The National Rosa Tequila Day advertising campaign involved following brand guidelines and creating material for event parties, social media advertisement, web placement and billboard advertisement. 
 

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Our main task at CALIROSA was to design assets to be used across multiple mediums in celebration of National Rosa Tequila Day. Here, we created advertisements to be used for social media advertising, print + web design. We designed menus and tents for various restaurant events celebrating National Rosa Tequila Day. We also designed assets highlighting CALIROSA’s Rosa Blanco Tequila, used on billboards and for social media advertising. Utilizing photography and manipulating text options, we were able to match the established brand’s aesthetic.

A skill practiced across this campaign was the ability to scale and size designs for the various mediums they were intended for. Providing CALIROSA with multiple campaign advertisement options is exemplified as well.  




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