ATWATER
2022
Brand Guidelines &
Deck Designer
Brand Guidelines &
Deck Designer
ATWATER is a mens skincare line, formulated by founder Chris Salgardo, former president of Khiels. ATWATER knows that every man, regardless of age, ethnicity, or income wants to feel like he’s got it together.
ATWATER is a clean beauty brand, avoiding harsh, abrasive treatments. ATWATER products are clean, non-toxic formulas with powerful active ingredients that promote healthier skin day after day.
ATWATER is a clean beauty brand, avoiding harsh, abrasive treatments. ATWATER products are clean, non-toxic formulas with powerful active ingredients that promote healthier skin day after day.
At ATWATER, we were tasked with creating the brand guidelines and a brand guideline deck to establish the stylistic choices for internal consistency as well as retail sales at Nordstroms and other sellers. Compiling photography/package imagery, logo usage, brand colors/patterns, iconography, typography, social media design, package usage and product details we put together a 52 page deck for ATWATER and their visual identity.
